Analytics (Local / Demo Tracking)

LaunchKit Pro tracks safe usage events locally — no Google Analytics, Mixpanel, or other paid service required.

Environment variables

Backend:

ANALYTICS_ENABLED=true
ANALYTICS_PROVIDER=LOCAL
ANALYTICS_DEMO_TRACKING_ENABLED=true
ANALYTICS_RETENTION_DAYS=90

Frontend:

NEXT_PUBLIC_ANALYTICS_ENABLED=true
NEXT_PUBLIC_ANALYTICS_PROVIDER=LOCAL

Set ANALYTICS_ENABLED=false or NEXT_PUBLIC_ANALYTICS_ENABLED=false for a complete no-op. The frontend client fails silently if the API is unreachable.

Tracked events

Event	When
page_view	Dashboard or admin route change
demo_login	Demo account sign-in (backend)
demo_restricted_action	Demo restriction warning shown
ai_generate_clicked	AI generate action
billing_plan_selected	Plan checkout started
file_upload_attempt	File upload started
webhook_test_clicked	Webhook test button
search_used	Global search query executed

No PII, IP addresses (unless policy-safe and truncated), passwords, or secrets are stored.

API

Endpoint	Access	Description
POST /analytics/events	Public (optional JWT)	Record a safe event
GET /admin/analytics/summary	Admin	Totals, demo events, top modules

Admin UI

Open /admin/analytics for:

• Total and demo event counts
• Last 24h / 7d totals
• Top event types and dashboard modules
• Recent events table (safe fields only)

Related

• Demo Mode
• Monitoring
• Environment Variables